Magdalene is a multidisciplinary Creative Director and Designer who focuses on hospitality, CPG and emerging lifestyle brands. Previously, she was the Creative Director at Life House. Prior to that, she designed and created content at Pilot Coffee and East Room.

Select works below

EXPERIENCE

Magdalene led the brand team as the Creative Director at Life House, overseeing the in-house branding studio, Life House brand hotels, and management portfolio of 40+ white-label properties.

East Room is a hospitality-forward membership-only co-working space with full programming. As a founding team member of the East Room team, Magdalene led content creation and marketing efforts in the early stages.

A specialty coffee brand with a retail presence and brick-and-mortar experience. As the second creative hire, Magdalene supported the build-out of branding and content systems within the retail and digital spaces, to grow the business for nationwide expansion.

SERVICES

  • Brand Positioning
    Conceptual Articulation
    Naming Strategy
    Tone of Voice

  • Brand System
    Logo & Typography System
    Illustration & Iconography
    Colour Palette Development

  • Brand Guide
    Content & Art Direction Guide
    Production Styling

  • Collateral Print Production
    Branded Merchandise Production
    Brand Partner Curation
    Photo & Art Direction Guide

RECENT press / AWARDS

hospitality design awards ‘23 winner

Blue Iris by Life House wins the project award under the New Brand Launch category at the 19th Annual Hospitality Design Awards.