Magdalene is a multidisciplinary Creative Director and Designer who focuses on hospitality, CPG and emerging lifestyle brands. Previously, she was the Creative Director at Life House. Prior to that, she designed and created content at Pilot Coffee and East Room.
Select works below
EXPERIENCE
Magdalene led the brand team as the Creative Director at Life House, overseeing the in-house branding studio, Life House brand hotels, and management portfolio of 40+ white-label properties.
East Room is a hospitality-forward membership-only co-working space with full programming. As a founding team member of the East Room team, Magdalene led content creation and marketing efforts in the early stages.
A specialty coffee brand with a retail presence and brick-and-mortar experience. As the second creative hire, Magdalene supported the build-out of branding and content systems within the retail and digital spaces, to grow the business for nationwide expansion.
SERVICES
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Brand Positioning
Conceptual Articulation
Naming Strategy
Tone of Voice -
Brand System
Logo & Typography System
Illustration & Iconography
Colour Palette Development -
Brand Guide
Content & Art Direction Guide
Production Styling -
Collateral Print Production
Branded Merchandise Production
Brand Partner Curation
Photo & Art Direction Guide
RECENT press / AWARDS
hospitality design awards ‘23 winner
Blue Iris by Life House wins the project award under the New Brand Launch category at the 19th Annual Hospitality Design Awards.