Hi, I’m Magdalene. I have a passion for storytelling and a knack for creative problem-solving with a strategic touch. In my most recent role as Creative Director at Life House, I had the pleasure of building an incredible brand team and overseeing the in-house branding studio. While at the helm, we successfully managed a diverse portfolio of more than 40 hotels, earning recognition from top international media outlets and collecting prestigious awards along the way.

Prior to that, I worked at Pilot Coffee, a specialty coffee brand, where I collaborated with the Creative Director and the founders to establish a scalable brand system in preparation for their nationwide expansion. Additionally, I played a key role in content and marketing as one of the founding team members at East Room, a membership-based co-working space.

In earlier days, I worked as a strategic researcher in UI/UX, with a primary focus on projects in the medical and healthcare sectors. It has been a tremendous privilege to collaborate with numerous talented individuals throughout my journey, affording me the opportunity to seamlessly integrate both my creative and strategic skills into my current practice.